Video
PROJECT: Employer Brand Videos
Built In had never created a video until a customer suggested one. The rest is history.
DELIVERABLES: From pre-production to publication, led the creation of employer brand videos for Built In customers.
HOW: Managed pre-production and traveled to our 8 locations to lead shoots in creative partnership with agency. Managed client relationships, shaped the creative, found the story angles and conducted on-set interviews, earning a Viddy for direction.
EXAMPLE CLIENTS: Ulta, Tinder, Caterpillar, Toast, Digital Globe, Discovery and Deloitte Digital.
OF NOTE: Continually evolved this creative, introducing three conceptual directions to breathe life into the original, documentary-style approach. At onset of Covid-19, I worked with our agency to devise remote alternatives that met the same high production values as our in-person shoots.
Video samples
CLIENT: Tala via Built In
TITLE: How Tala Helps Financially Underserved People Realize their Dreams
CLIENT: Punchkick via Built In
TITLE: Titles Don't Matter: Learn about Punchkick's (Actually) Flat Hierarchy
CLIENT: Shitgig via Built In
TITLE: Shiftgig’s Tech: “You Name It, We Work on It”
OF NOTE: Created this new style we called “Behind the Tech.” Featuring outtakes for an authentic sense of the interviewees, fast edits between color interview moments and black and white behind-the-scenes shots, lively pacing and creative questions. This style stood apart from the docu-style videos for younger or more expressive brands.
CLIENT: Klaviyo via Built In
TITLE: About Klaviyo’s Fast-Paced Culture, One Employee Says: “We Like the Adventure. We Love the Thrill”
CLIENT: Digital Globe via Built In
TITLE: Why DigitalGlobe is *the* Home for Space Nerds who Code
CLIENT: Matillion via Built In
TITLE: Matillion Shows Employees They Come First In Challenging Times
OF NOTE: Devised this style with agency partner Jump Point in response to onset of Covid-19 and the new world of remote.
CLIENT: Klaviyo via Built In
TITLE: Life’s Too Short to Work with Brilliant Jerks: Klaviyo Employees are Brilliant *and* Supportive