Editorial
My early career in journalism was preparation for all the writing projects life later threw my way.
Communication Arts
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Profile: Illustrator John Hendrix
St. Louis illustrator John Hendrix embraces chaos and all its apocalyptic details.
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Profile: Photrapher Olaf Veltman
Olaf Veltman's compositions—low horizon lines that shoulder massive skies—spring from Dutch landscape painting.
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Company Profile: Penguin Classics
Sit in on an art meeting in which editors and creative directors fight to keep the covers of their classic novels fresh.
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Profile: Artist Kako
Meet the artist behind a dark, and brooding world. He happens to be incredibly cheerful.
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Profile: Artist Penelope Dullaghan
Her work feels peaceful. Probably because she’s a Buddhist who practices the art of detachment. No really. Penelope burns her work when complete, making room for what’s new.
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Company profile: Bailey Lauerman
This Nebraska ad agency thrives nationally in an industry that routinely looks elsewhere.
Advertising Age
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Marketers learn luxury is not just for the very wealthy
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Whereas many agencies work in silos, Concept Farm has a real one, like from a farm, in the office
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McKinsey has a "no jerk" policy, but they use stronger language
Writings on Business + Design: National Publications
Branded Content
Having transitioned from journalism to branded content and creative, I’ve built strategy-led content programs and written all manner of content for clients across industries.
360-Degree Content Package for Built In
Creating Equity for Women at Work
Following Covid-19, how are women doing at work? Are they finding more equity or a lack thereof? Take a multifaceted look at equity in the workplace.
Strategy: In addition to writing this long-form, multi-source white paper, I created surround-sound content to drive downloads. Content: infographics, including a timeline of women at work and a visual representation of data on the gender pay gap; a content newsletter for HR professionals; a webinar and organic social media.
Assets designed by creative director Shannon Duke.